One Startup CEO Risked Her Wedding Day Makeup Look to Prove a Point

Startup CEO Meg Pryde risked her wedding day look on makeup dupes - to prove a point. Photo by Sarah Fortney Bowmaster

Startup CEO Meg Pryde risked her wedding day look on makeup dupes - to prove a point. Photo by Sarah Fortney Bowmaster

The Brandefy app was only two months old when the founder, Meg Pryde, walked down the aisle on her wedding day. She had closed the company’s first funding round that day, and had just taken the heat of finalizing the investment paperwork. Other heat to take into account? An outdoor wedding in 95 degree June weather.

Not only did the Virginia heat require a high-quality deodorant, Meg needed makeup that could hold up against sweat, tears, and hours on the dance floor. Being the CEO of Brandefy, a company that finds product dupes to save shoppers money, Meg Pryde knows that generics can be just as good as the expensive name brand — and she wanted to prove it.

Sometimes, the same products are hiding behind different labels. It may be the exact same product, or a copycat company that is doing a really great job. Pryde believes no one should pay up for a label, so she used her app to pick makeup dupes. She confidently saved $95. Good thing too, as she married an accountant.

Bridesmaids celebrate before the ceremony. Photo by Sarah Fortney Bowmaster.

Bridesmaids celebrate before the ceremony. Photo by Sarah Fortney Bowmaster.

The Bride found that these wedding day makeup dupes did not disappoint (PS Brandefy is NEVER paid to do reviews):

  1. The Baby Skin Instant Pore Eraser instead of her smash box go-to: (Brandefy gives this an 80% match) Buy Our Pick

Makeup Template Primer.png

2. The Sephora Collection Beauty Set and Refresh Spray Dupe instead of Urban Decay Chill Cooling and Hydrating Makeup Setting Spray (Brandefy says they are 86% similar.) Buy Our Pick

Makeup Template Setting Spray.png

3. The L’Oreal Voluminous Lash Paradise Mascara instead of Too Faced Better Than Sex Mascara: (Brandefy also says they are 86% similar.) Buy L’Oreal

Makeup Template Mascara.png

4. The Sephora Collection Bright Future Gel Serum Concealer instead of her go-to, Nars Radiant Creamy Concealer (Brandefy says these are 83% similar, Sephora is slightly thinner) Buy Meg’s Pick

Makeup Template Concealer.png

5. Sephora Collection 24 hour Color Contour Eyeliner (in WATERPROOF) instead of Urban Decay Glide On (Brandefy says these are 90% similar)

Makeup Template Eyliner.png
First funding round closed, and the wedding went off without a hitch! Photo by Sarah Fortney Bowmaster.

First funding round closed, and the wedding went off without a hitch! Photo by Sarah Fortney Bowmaster.

Brandefy believes if a bride is confident enough to wear “knockoff” makeup on such an important day, users can find inexpensive, quality makeup for any event by searching for dupes of high-end products in the Brandefy app.

Carolyn KochardComment