Find great dupes, save $.
Not sure if you should risk buying the copycat brand?
We’ve got you.
What shoppers are saying:
“Game-Changer.” - Angela H “Saved me lots of money!”- Ash Z “I love this app, will definitely be using it often.” - Lizzy H
How Brandefy works
Search for the product
We’re adding products every week. Search by retailer, brand, and product name.
See product similarity scores
We display 2 main scores – the ingredient similarity score, and overall similarity score. Our Ingredient Match compares all the tiny text on the back panels. (No more squinting at the store!) And real users give us our Overall Score—they compare things like flavor, smell, texture, and more. We even write up a quick review of each product, so you know exactly what you’re buying.
Decide on the generic or name brand
Now that you know how the products differ (or not) buy the item that suits you best!
Build the community
See products you want reviewed? Request a review in app or send us feedback.