Brandefy - In The NEws

Brandefy is on a mission to create transparency around generic products and their name brand counterparts. We test products side-by-side, analyze ingredients and input consumer reviews.  Our iPhone app saves shoppers time and money.

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JOhn Matarese: Don’t Waste your Money

Know when you should pay up for the name brand or switch to a value brand to save.


RICHMOND TIMES DISPATCH: Startup that created an ingredient comparison app wins business pitch competition

COO Carolyn Kochard pitched in the Lighthouse Labs Capital One Demo Day and brought home the top prize of $5000.


NBC12 News in Richmond Spotlights the Brandefy app

Rachel DePompa of the “On Your Side Investigators” explores how Brandefy can help shoppers save time & money.


Brandefy Accepted in ACCELERATOR Program, Recieves $20K

Brandefy has been selected to participate in the Lighthouse Labs accelerator program Fall 2018 cohort. Read more.


Founder Closes First Round on Same Day As Wedding

UVA Today shares how Brandefy is solving shoppers’ generic vs. brand name dilemma. Read more.


OUr Founder, Meg, Appears on DayTIME BlUE Ridge

Where should you switch to save and where should you pony up for the name brand? Meg highlights how the app helps shoppers save on Daytime Blue Ridge.