Generic Baby Formula: There's No Need to Pay up for the Name Brand

Sometimes the store brand is junk, and sometimes it is a glorious replica of the name brand and an awesome place to save. One place where you can almost always trust the store brand is the baby aisle. This is because formula is highly regulated by the FDA. The store brand formula can’t be complete garbage, because the government does not allow that. It has to meet nutritional standards. See this quote from the manufacturers:

“Because all infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.”

On average, testers thought you should save your money and buy the generic. They preferred the packaging on the generic formula and thought taste and smell were similar enough for baby.

We’re sharing the results of our mom panel infant formula testing. Brandefy never gets paid to do reviews.

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Similac Sensitive Infant Formula with Iron vs. Member’s Mark Sensitivity Infant Formula with Iron

Our research found: *All infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.* Testers agreed these two products were overall very similar other than packaging. The store brand was much easier to open and featured a convenient leveler for precise measuring whereas the name brand was difficult to open and did not have a leveler. Both taste and smell seemed to be almost the same but a couple testers noticed a slightly stronger smell in the store brand. Overall, testers agreed these products were very similar and they'd be happy to make the switch to the store brand! Buy Sam’s Club

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Similac Sensitive Infant Formula with Iron vs. Love & Care Sensitivity and Parent’s Choice Sensitivity

Our research found: *All infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.* Testers noticed that the store brand has the easy-open tab and convenient leveler for accurate measuring whereas the name brand doesn't have either of those features. Testers weren't wild about the smell of the store brand but said it smelled better the longer it sat after being mixed. They also noted that flavor and consistency were pretty similar. As far as making the switch, they had mixed feelings. Half of the testers said they would switch but the other half said they were on the fence. If smell and taste isn't a huge factor for you and the price point is attractive, we say make the switch! Buy Love & Care from Amazon or Buy Parent’s Choice from Walmart

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Similac Advance Infant Formula with Iron vs. Love & Care and Parent’s Choice Advantage Infant Formula with Iron

Our research found: *All infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.*Testers PREFFERED the store brand for its packaging, because it has a convenient easy-open tab and a leveler at the top to get an accurate measurement. The name brand's foil seal was difficult to open and its top did not include a leveler. Testers also liked the taste of the store brand, because it wasn't as sweet as Similac and the consistency seemed more creamy. Testers did notice, however, that the store brand formula seemed to take just as long as the name brand to dissolve completely without any bubbles. No parent wants to keep a hungry baby waiting!Overall, all testers agreed they would make the switch to the store brand because of its similar nutrition and creamy consistency. Buy Love & Care from Amazon or Buy Parent’s Choice from Walmart

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Similac Advance Infant Formula with Iron vs. Member’s Mark Advantage Infant Formula with Iron

Our research found: *All infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.*Testers PREFFERED the store brand for its packaging, because it has a convenient easy-open tab and a leveler at the top to get an accurate measurement. The name brand's foil seal was difficult to open and its top did not include a leveler. Testers also liked the taste of the store brand, because it wasn't as sweet as Similac and the consistency seemed more creamy. Testers did notice, however, that the store brand formula seemed to take just as long as the name brand to dissolve completely without any bubbles. No parent wants to keep a hungry baby waiting!Overall, all testers agreed they would make the switch to the store brand because of its similar nutrition and creamy consistency. Buy our Pick

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Enfamil Premium Gentlease Infant Formula vs. Love & Care and Parent’s Choice Gentle Infant Formula

Our research found: *All infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.* Testers noticed that the store brand has the easy-open tab and convenient leveler for accurate measuring whereas the name brand doesn't have either of those features. Testers weren't wild about the smell of the store brand but said it smelled better the longer it sat after being mixed. They also noted that flavor and consistency were pretty similar. As far as making the switch, they had mixed feelings. Half of the testers said they would switch but the other half said they were on the fence. If smell and taste isn't a huge factor for you and the price point is attractive, we say make the switch! Buy our Pick

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Enfamil Infant Formula with Iron vs. Love & Care and Parent’s Choice Infant Formula with Iron

Our research found: *All infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.* As far as packaging, the name brand came with an aluminum bag that contained the scoop, which they agreed was wasteful and unnecessary. They preferred the store brand's simpler and easier packaging. They also preferred the taste of the store brand noting that it wasn't as sweet as Enfamil. As far as consistency, Enfamil appears to dissolve more quickly whereas the store brand requires more shakes and has some residue settle at the bottom. Despite this, all testers agreed they would switch because they are very similar! Buy Love & Care from Amazon or Buy Parent’s Choice from Walmart

Enfamil Infant Formula with Iron vs. Kirkland Signature Infant Formula with Iron

Our research found: *All infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.* Testers preferred the packaging of the store brand noting that it was easy to grip. Enfamil has the wasteful aluminum bag inside their packaging. Testers noticed that both brands smelled very similar but that Kirkland's formula tasted a little sweeter. Both brands appeared to dissolve about the same with minimal residue settling in the bottom. For the better price and same nutrients as the name brand, testers agreed they would make the switch to the store brand! Buy Our Pick

Enfamil Infant Formula with Iron vs. Member’s Mark Infant Formula with Iron

Our research found: *All infant formula is regulated by the FDA, however, Store Brand Formula isn't like other store brand products, such as ketchup or canned peaches. Even though Store Brand Formula costs up to half the price, it has to be equal to the name-brand in terms of nutritional quality, quantity and safety because it is considered a sole source of nutrition.* Enfamil's packaging was not appealing to testers with its wasteful and unnecessary aluminum bag inside that held the scoop. The store brand has much simpler packaging that is easier to open. Testers preferred the smell of Enfamil but liked the store brand taste better for its creamier texture. Even though the name brand appeared to dissolve faster, testers liked that the store brand didn't settle at the bottom. All agreed that they would switch to save! Buy Our Pick

Carolyn KochardComment