Woman Crush Wednesday: Jennifer Lien

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Being a female-founded startup means we LOVE other female founders. Us ladies have to stick together! 👯

Today, meet Jennifer Lien. She’s the gal behind Zen Beauty Group. A beauty manufacturer based out of L.A. Zen Beauty group produces dupes of more expensive makeups. The products are vegan, cruelty-free, and free of bad stuff like parabens. We are excited to get to know Jennifer more!

P.S. We are still never paid to do reviews :)

Tell us about your morning routine.  How do you get ready for the day?

I try to wake up around 7 AM, but that is always a struggle since I do not sleep til usually 1am. I then make a bulletproof coffee to get my day started and to help me intermitted fast til 2 PM. Then I answer any urgent emails or scroll through instagram as I drink my coffee. If I have any meetings I will put on makeup, but usually I do not, so you will typically find me barefaced.

What products do you always pay up for/ what products do you always save with?

Fortunately, I have not paid for any beauty products in many years because I have been blessed to have been in the beauty industry for many years. I receive a lot of free products from brands, vendors, and friends who are also in the beauty industry that I am so overwhelmed by products. I try everything from low end to high end and honestly you can find great products at both ends of the spectrum! 

What beauty advice did you get from your mamma?

My Mom does does not like to see me in makeup, especially when I am wearing false eyelashes. But if I do not wear makeup she will tell me to "Stop eating so much McDonalds" because she thinks that is why I breakout.

Do you have any hidden talents?

I think I am a great investigator. I am that friend who is the FBI agent in group chats and will help find information with very little information. 

Do you have any pets? If so, tell us about them.

I have a 5lb Pomeranian! Unfortunately he lives across the country from me so I do not get to see him often. He is a bad boy though cause he pees on everything and everywhere!

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