Simple Micellar Cleansing Water vs. Beauty 360 Micellar Cleansing Water


Today's product is an example of why you can't just always choose the store brand; the CVS version is a poor substitute, and a waste of money. We're here to help on that front, so we took a look at Simple Micellar Cleansing Water as well as its CVS Beauty 360 copycat.

From an ingredient perspective, there's not a huge difference. The ingredients that overlap are listed in green on the chart below, while those that are unique to one product are in white. We believe that the Beauty 360 version may be a previous formulation of the name brand Simple product, and CVS hasn't updated to the new formulation.




Our consumer testers noticed a major functional difference in the packaging of the two products: namely that the Beauty 360 version had flimsy plastic and that the cap did not seal well, causing the product to leak at inopportune times.

Our testers also hated the smell of the CVS version, with one tester noting that it "smelled like bathroom cleaner, cheaper, sterile."

When our testers put the product to the test, the CVS version performed better, although our consumers still preferred the name brand Simple.

Overall Similarity Score: 61%. Due to the terrible smell and flimsy packaging, we recommend you stick with the name brand.