CeraVe Moisturizing Lotion vs. Equate Moisturizing Lotion


With the weather cooling down significantly, many of us are experiencing dry skin, making a good moisturizing lotion an essential item. We picked up CeraVe’s Moisturizing lotion for Normal to Dry Skin, and we also went to Walmart to pick up an Equate version of the same product.

Ingredient wise, the products were almost identical. However, the name brand CeraVe version contains parabens while the Equate version does not. Many individuals choose to avoid parabens, but we will let the consumer make that decision personally. The FDA currently does not indicate that Parabens have an effect on human health. (You can read more here: https://www.fda.gov/cosmetics/productsingredients/ingredients/ucm128042.htm)

From a packaging perspective, the products were quite similar. Both came in a hard plastic bottle, with a push-down nozzle dispenser. The nozzle for the Equate version stuck up higher, which looked a little odd, but both dispensed product fine.

Both products were a nearly identical white, and were fragrance free. Our consumers felt the CeraVe smelled a little better than the Equate version, so Equate was dinged slightly.

Our consumers weren’t able to notice a difference in either the consistency or the after-feel of the lotions.

Overall similarity score: 86.41.  This is a high quality copycat product, and the Equate version is 3 dollars cheaper than CeraVe. This is a switch we can recommend.