CeraVe Foaming Facial Cleanser v. Equate Beauty Foaming Facial Cleanser


CeraVe products are one of our most requested reviews, so we’re going to take a look at CeraVe Foaming Facial Cleanser today. We just love patrolling the aisles of Walmart, so we decided to make our comparison to Equate.

Both the CeraVe and the Equate come in a rectangular hard plastic bottle with a pump dispenser. It was immediately clear that the pump on the CeraVe bottle was sturdier and functioned better than Equate, as our consumer testers dinged Equate for the bottle.

Comparing ingredients, the bulk of the ingredients overlapped, but once again we see the paraben vs. paraben-free choice come up: CeraVe contained the controversial preservatives, while Equate eschewed them a la CVS. We’ll leave the decision on to-paraben or not-to-paraben up to you, but we’ve highlighted the ingredients that are shared by both products in green in the table below:

Like we often see, our consumer’s preferred the smell of the name brand, but in this case it was only slightly.

The Equate’s consistency was a little more watery than the CeraVe, but overall was quite similar. When it was applied to the skin, our consumers felt the feel and the effects of the products were virtually identical.

Overall similarity score: 70.5%.  In this case, the majority of the difference here was due to the poor packaging on equate and the differences in ingredients.