Best Drugstore Foundation Dupes

Screen Shot 2019-08-13 at 6.57.42 PM.png

Brandefy is an app and website that finds dupes to help shoppers outsmart marketers. We’ve rounded up three of the top performing foundation dupes (as well as most favorited) from the app. See which one you need in your collection and save some cash monies :)

Too Faced Born This Way Foundation vs. Milani Conceal + Perfect 2 in 1 Foundation + Concealer

*Both brands are certified cruelty-free according to Ethical Elephant. Makeup Maven, Katie, says: Both of these have the same finish, however, the Milani has a longer wear time. The Milani is also more lightweight and more full coverage. Overall the Milani is amazing for its price point. The Too Faced did tend to change color throughout the day, while the Milani stayed the same color all day long. Milani is $10 while Born This Way is $39. Buy our pick

Estée Lauder Double Wear Stay in Place Foundation vs. Maybelline Fit Me Matte + Poreless Liquid Foundation

*Neither brand is cruelty-free. Beauty Guru, Kayla, says: Both are 1 oz. EL is $42 & Maybelline is $7.99. Neither product is heavily fragranced. I love both of these formulas. Both are not thick nor do they feel cakey once on the skin. They are lightweight, have buildable coverage & blend out well. Both dry down matte & through a 12 hour day both keep the oil at bay. Even though both formulas are matte, I felt as though Maybelline dried down with a bit more of a natural finish than EL does. EL does tend to settle into my pores & smile lines. Both brands have a vast shade range, so there's something for everyone. Maybelline will cling to dry patches so in the winter, I like to switch to the Dewy version of this or mix the two. Neither comes with a pump. You can buy a separate one for EL for $10. I think that is a little steep for an expensive foundation already, but at least you have the option. Maybelline you do not. If you are not looking to shell out that much money for a foundation, try Maybelline Fit Me Matte & Poreless. I think it’s a pretty solid dupe for Estee Lauder Double Wear. Buy our pick

Bobbi Brown Skin Foundation Stick vs. Maybelline Fit Me Shine Free Foundation Stick

*According to Cruelty-Free Kitty neither Maybelline nor Bobbi Brown is cruelty-free* Makeup Maven, Sarah, says: Maybelline blows Bobbi Brown out of the water on this one! The Maybelline feels more hydrating and silkier without sacrificing coverage. It has an inner 'powder core' that's supposed to absorb oil. I'm not very oily but it does even things out. Glides on so nicely. I like how Bobbi Brown is a little creamier and blendable. But having very dry skin, it cakes on even the tiniest dry spots! I feel like I would have to exfoliate within an inch of my life to get the BB to lay right. The Maybelline is much more forgiving. As the evenings went by they felt the same as far as staying power. At nearly 1/6th the price, I don't mind being a drug store girl. Buy our pick

Carolyn KochardComment