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We’re having a little end of summer fun on social media starting this week. We’ll be doing the #BrandefyEverySide campaign. Every side is your good side, so let’s prove that drugstore dupes can bring out your beauty just as well as those marked-up “prestige” products.

We’re encouraging dupe lovers to do half their makeup with drugstore dupes and half with prestige products. Snap a selfie, tag @Brandefy_ on Instagram and use #BrandefyEverySide. We’ll feature these in our story highlights.

We’ll be participating as well, using some of our all-time favorite dupes from the app, including:

Smashbox Photo Finish Reduct Redness Primer vs. Makeup Obsession Even Out Anti-Redness Primer

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We hope you will join us in showing us your dupe vault and your skillz. #BrandefyEverySide

Carolyn KochardComment