Inside My Allure Beauty Box (+ Journey to Find Dupes)


One of the many things I love about my job at Brandefy is getting to try tons of new beauty products. Brandefy is a platform that finds beauty dupes to help shoppers outsmart marketers. Our certified reviewers, AKA Makeup Mavens, test products side-by-side to find great dupes. While I am not a Makeup Maven myself, I do get to try some products before we send them out to be reviewed. I look at the ingredients and packaging for these prestige brands and do research to see what dupes might be good. This research includes asking our Brandefy community to source dupe ideas (comment below if you have a dupe idea for any of these). Today, I’m opening up my Allure Beauty Box to see what awesome products are out there (and how I can save some $money$ with a cheaper alternative).

P.S. We are never paid to do reviews :)

First up, Lue by Jean Seo - Erase

What’s cool about this product is it comes in powder form so you can travel with it and simply mix in some water later to create a mask. It is a gentle oatmeal mask promising to cleanse, exfoliate, and brighten. It has only three ingredients: oat flour, organic nonfat milk, and magnesium carbonate. That being said, I want to let y’all in on a secret. YOU CAN MAKE THIS AT HOME! In a coffee grinder, throw in some oats. Once ground, mix in some water and a little milk. The reason I know this is because I used to have a “Spa for Kids” book and this is a recipe I made all the time when I was 10 and felt fancy AF with my face mask. We suggest getting crafty, but if mixology isn’t your thing, you can pick up a bottle of Erase for $15 here

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Product #2: Caudalie Vinopure Skin Perfecting Serum

Wow. As someone who’s been using acne spot treatment most her adult life, I finally get the Caudalie hype. I like that it combines salicylic acid with some natural oils to fight acne while not drying the skin out. At first, my research did not uncover any potential dupes. Then, serendipitously, Target launched its new skincare line, Versed. It also has salicylic acid and natural oils like tea tree oils. We thought the consistency and zit erasing powers of these two were extremely similar. You can see the Brandefy review here. And save more than $30 by switching to the Versed… grab it here.

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Next up: St. Tropez Self Tan Bronzing Water Face Mist

I was so excited to see this one with summer on its way. I love that this is specially formulated for the face, but at $30 I don’t love the price. I plan to check out the tanning drops from Tanologist to mix in with my face lotion. As well as Makeup Revolution Face & Body spray. Stay tuned to see what we recommend!

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Product #4 Model Co Eyelites Mettalic Eyeshadow in St. Barts

This product retails for $12, on Allure’s site, so it’s not terribly expensive. That said, we’ve tested Milani Metallic Lights against Stila and think they make a great liquid eyeshadow at a decent price ($10). Check that out here.

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Another eyeshadow we received was the Natasha Denona eyeshadow in Morgana. This retails for about $30 for a single shadow. You could get an entire palette for that price! Some suspected dupes are Louie by Colourpop and Amber by Morphe.

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Laneige Water Bank Moisture Cream… this reminds us of many reviews we’ve done against Peter Thomas Roth’s Moisture Cream. The texture and packaging seem very similar. Check out our review of Peter Thomas Roth vs. Amazon’s Belei here.

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Another great score in the Allure Beauty Box is the Amore Pacific Vintage Single Extract Essence. This can be used as a toner and it is very refreshing. We like to apply skin care products in this routine… toner, serums, moisturizers, oils. Call us slick ;) Based on the ingredients, we think several products in the True Botanicals line would make for good dupes.

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The last item in our box was a really great lip gloss - Laritzy Cosmetics Lip Gloss. It retails for $16, which isn’t terrible, but we have tons of lip gloss dupes on the app. Some favorites include CopyCat Beauty and Colourpop.

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We will continue to search the ends of the earth to find great dupes for our followers. Together, we can outsmart marketers.

Carolyn KochardComment