New Target Skincare Brand: Versed

Target has created a line of clean skincare products that are all under $20. The packaging is beautiful, and reminds us of Glossier. Some products are a total steal, while we think others are not as good of bargains as they appear to be. We’ve started testing a few items and will be adding more reviews to the Brandefy app over the next few weeks. See what items you should grab ASAP. We’re always down for a Target run.


Caudalie Vinopure Skin Perfecting Serum vs. Versed Nix It! Complexion Solution

Similarity Score: 81%

Versed is Cruelty-Free, while (according to Cruelty-Free Kitty) Caudalie is not. They said it couldn't be done - a Caudalie Vinopure dupe... we suggest you give Target's new Versed Nix It Complexion Solution a try. Like Caudalie, it is an oil-based serum with Salicylic Acid as it's acne fighting ingredient. Both smell herbal and have very similar consistencies. Our tester has tried dozens of spot treatments in her life and has fallen in love with Versed (as well as Caudalie). Versed is more than $25 less than Caudalie. Buy our pick

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Glossier Milky Jelly Cleanser vs. Versed Wash it Out Gel Cleanser

Similarity Score: 72%

Versed is $13 for 6.4 oz and Glossier is $18 for 6 oz. While these are not 100% similar, we think Versed makes a great alternative to Glossier. Both contain rose water, but Versed also has seaweed extract. Glossier smells purely of roses, while Versed smells minty. We found it refreshing on the skin. If you like Glossier for its gel texture, you won't be disappointed by the texture of Versed. Both lathered and cleaned similarly. If you like Milky Jelly Cleanser for the texture, we suggest giving Versed a try. If you LOVE the rose smell of Glossier, you won't get it with Versed. Buy our pick

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Glossier Super Bounce Hyaluronic Acid + Vitamin B Serum vs. Versed Hydration Station Booster with Hyaluronic Acid

Similarity Score: 50%

*Both products are cruelty-free. Glossier is $28 for 1 fl oz and Versed is $20 for 1 fl oz. Both contain hyaluronic acid for moisture, but Glossier has the benefit of Vitamin B5. Our testers have been testing lots of hyaluronic acid serums, and were not fans of the watery consistency of the Versed formula. Glossier is a creamier serum and we preferred its texture that felt much smoother going onto the skin. Versed also smelt slightly of chemicals, which we did not think would be pleasant to put on our face. To add injury to insult, the Versed spout is difficult to use and can lead to less control of the dropper. We suggest spending up for Glossier in this case. Buy our pick

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Carolyn KochardComment