Tarte Eye Dupes

Make sure your eyes look great without having to spend Tarte prices. Our makeup mavens are testing loads of dupes to help you outsmart marketers.

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Tarte Lights, Camera, Lashes Mascara vs. L’Oreal Voluminous Mascara

Makeup Maven, Nitya, says: The packaging of Tarte's mascara is definitely flashier but the formulation and wand were similar. Tarte's wand is a little bit smaller but both have natural bristles. It took L'Oreal two applications to achieve the same volume as one coat of Tarte. L'Oreal has a very buildable formula that can achieve great volume to rival most high-end mascaras. Buy our pick

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Tarte Lights, Camera, Lashes Mascara vs. Maybelline Volum’ Express Falsies Mascara

Nitya says: While both mascaras come in purple packaging that's where the similarties end. Maybelline's wand is curved and flimsy and couldn't reach the small lashes at the inner and outer corner of your eye easily. The formula resulted in a clumpier application that was hard to separate out. Stick with Tarte or look for other drug store alternatives. Buy our pick

Tarte Tartlette Toasted Eyeshadow Palette vs. Colourpop Double Entendre Eye Shadow Palette

Makeup Maven, Kimberly, says:Wow! ColourPop's Double Entendre Eye Shadow Palette is an exact dupe for Tarte's Tartlette Toasted Eye Shadow Palette. Their packaging is identical in shape and size, and the eye shadow pan colors are arranged in the exact same way. The colors were SO alike, that I wasn't able to tell which palette I was wearing after application. Application for both shadows was very easy and blendable, and both palettes were extremely pigmented. I was seriously impressed by the amount of product my brush picked up for ColourPop! Wear time was fairly the same - I thought I saw a bit of creasing by the end of the workday from ColourPop, but it wasn't obvious at all (I really had to look for it, and I also had a sweaty day so that could have been a factor :) Overall, if you want to save $20 on eyeshadow, ColourPop is the way to do it! Buy our pick

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Tarte Tartlette 2 In Bloom Clay Eyeshadow Palette vs. L’Oreal Color Riche La Palette Nude 2

Makeup Maven, Kimberly, says:Tartelette In Bloom and Loreal La Palette Nude Intense 2 have significant differences in texture. After swatching the two palettes, the higher quality of In Bloom is strikingly clear. Tarte’s formula is very creamy and smooth, while Loreal’s formula is chalkier and takes much more product to make an impact on the eyelid. There was also quite a bit of falloff with Loreal’s formula. Loreal’s palette smelled like chemicals while Tarte’s smelled like vanilla. Tarte’s palette contains twelve shades while Loreal’s has ten. These two additional shades in Tarte’s palette are extremely pigmented, beautiful gold shimmer shades. Within an hour, Loreal’s swatches on my arm completely disappeared. The creamier, clean-smelling, easier-to-blend formula of Tarte’s In Bloom palette made this one worth the splurge! Buy our pick