New Years Makeup Dupes

Our makeup mavens love testing products to pass along the savings to you. Check out some of their recent findings, and get dolled up to ring in the New Year. We loved these dupes!

P.S. Brandefy does not get paid to do reviews.

Tatcha Silk Canvas Primer vs. E.L.F Poreless Putty Primer

Similarity Score: 83%

Our tester was pleasantly surprised by this comparison. For 20g at $52 for the Tatcha & 21g at $8 for the ELF, she was hoping they would be similar & they ARE. For anyone who could not justify spending the money on Tatcha, ELF Poreless Putty is extremely close to Tatcha. Right down to the look & feel of it. She wore ELF on one side of her face & Tatcha on the othe. Tatcha filled in the pores a little bit more than ELF, but both sides of the face were incredibly smooth. Her foundation slid on over it with ease and blended out beautifully. The wear time with both was exactly the same. After a 12 hour work day both primers held up. For the price difference you really cannot beat ELF over Tatcha. Buy Here

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Tarte Shape Tape Contour Concealer Light vs. Makeup Revolution Conceal and Define Full Coverage

Similarity Score: 84%

Tarte Shape Tape has a very large shade range and an 8 hour wear time. Makeup Revolution is a very similar product as far as wear time, and even the feel and coverage of the product. Because both products are the same in feel, smell, wear time, and coverage, you might want to look at the shade range and the amount you are getting for the price. Tarte comes with .33 ounces and a large shade range sure to fit most people for $27. Makeup Revolution has .14 ounces, with a super limited shade range for $7. Buy Here

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Too Faced Better Than Sex Mascara vs. Covergirl Exhibitionist Mascara

Similarity Score: 88%

Too Faced retails for $24 for .27 oz and Cover Girl retails for $7.99 for .30 oz. The wand on the Cover Girl is a bit longer while the bristles are a bit shorter than Too Faced. The wands are very similar in shape; both have an hourglass shape. During the comparison, our tester used Too Faced on one eye & Cover Girl on the other. She noticed she got more curl with CG and it actually took her fewer strokes on the eyelashes to get it. After a 12 hour long day she did get some smudging from the Too Faced side but none of the Cover Girl side. We think this actually is a bit better than BTS! Buy Here

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Carolyn KochardComment