Store Brand Style: Get Holiday Ready With Brandefy

From office parties to cookie exchanges, it will be another busy holiday season. Not going to lie, I happen to love all the festivities! Even though I plan to gain a ballpark of five pounds on holiday treats, I still want to put my best face forward at all of the soirees. That’s why I’m sharing some of the top rated makeups, white strips, and hair products in the Brandefy app. Don’t mind me, I’ll be over here primping and saving.

For the Glitzy Eye:

Anastasia Beverly Hills Norvina Eyeshadow Palette vs. Bad Habit Luna Eyeshadow Palette

Bad Habit Beauty has purposefully developed a product to reproduce this ABH palette at a much cheaper price point for consumers. The shadow colors are great matches for each other throughout the palettes, with one exception - 'darkside' in the Luna palette is much redder toned than the brown shade it is meant to mimic in the Norvina palette (which is 'passion'). The notable differences in the palettes come in the finishes of some of the shades - the Norvina palette does win out on three of the shimmery, foiled shades ('wild child,' 'celestial,' and 'drama') being more iridescent and metallic looking on the eye. However, the Luna palette has some nicer matte shades, notably 'aphelion,' 'mane,' and 'waxing,' which were more pigmented and easier to blend than the more expensive comparable shades. For us, the Luna palette really impressive and a great deal.

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Too Face Better Than Sex Mascara vs. Sephora Collection Lash Craft Big Volume Mascara

It took Sephora two coats to get the same volume but once both were on the tester could not tell the difference. The mascara brush was nearly identical. We know the Better Than Sex is a cult favorite so we would recommend ppl to try this version out. Both are buildable but they do have that kinda clumpy look better than sex is known for!

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For a Standout Pout:

NARS Powermat Liquid Lip vs. Maybelline Super Matte Ink

Maybelline had great pigmentation and our expert was pleasantly surprised at how long it lasted (12+hrs)! It was a true matte and the application wand was firm to apply a precise line. The only downside was that it was a little sticky on the lips.


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For those Pearly Whites:

Crest 3D White White Strips vs. up&up Ultra Vibrant Whitening Strips

These products have similar ingredient panels and behave similarly. Consumers stated that main difference is that Crest Stayed on their teeth a little bit better but the difference wasn't huge.

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For Your Luscious Locks:

Ogx Renewing + Argan Oil of Morocco Shampoo vs. CVS beauty 360 Moroccan Argan Oil

Great money saver, here! We found the CVS beauty 360 version of this Ogx shampoo to be a great copycat. The smell and color is ever so slightly different, but we still think this is an awesome store brand!

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Knock ‘em dead out there! And remember, no one will notice you slinging back shrimp cocktail if they’re looking at your sparkly eyeshadow.

Carolyn KochardComment