Listerine Cool Mint Antiseptic vs. equate Antiseptic Mouth Rinse

Someone at Brandefy, whose identity we shall protect, has some stanky morning breath.  We got her to test the equate dupe of the original Listerine mouth wash.  Good news- they were nearly identical across the board!  Active ingredients, inactive ingredients, smell, after-feel... all of this criteria was met by the store brand!

We gave this equate mouth rinse a similarity score of 98%

We gave this equate mouth rinse a similarity score of 98%

Brandefy compares off brands (e.g., Equate) to name brands (e.g., Listerine) to show you when the generic is as good as the name brand, and to warn you when it is not. Our purpose is to help you save time and money, and to have a good time while doing it. We've launched in health and beauty and will scale to the whole store.

We will keep this short and sweet- we think you will want to make the store brand switch here.  The ingredient panels, both active and inactive, are nearly identical.  Additionally, our testers thought they smelled the same before use.  We agreed that both rinses tasted the same.  We also felt they freshened breath to the same degree.  

Snag this store brand to combat your morning buffalo breath, or a post-onion filled lunch.  We won't judge!

Carolyn KochardComment