Biolage HydraSource Shampoo vs. Equate Beauty Hydrating Shampoo

Biolage HydraSource Shampoo vs. Equate Beauty Hydrating Shampoo with Aloe Vera SIMILARITY RESULTS: 81% (GOOD MATCH)    

Biolagehydrasource Equate Beauty Hydrating


Brandefy rates store brands (i.e. Equate Beauty) against their name brand counterparts (i.e. Biolage) to tell you whether or not the off brand is as good as the name brand, and to warn you when it is not. We compare the product by doing an ingredient analysis and consumer sensory testing, the results of which we plug into our similarity algorithm. 

These products have similar ingredient panels. While ingredients do not match exactly, the main differences are attributed to fragrances.  Consumers stated that the Equate version did not smell as intense as Biolage.

Our sensory panel and ingredient analysis analyzed the shampoos relative to each other, which resulted in the following similarity scores:

  • Ingredients:                     8/10     GOOD MATCH
  • Smell:                               5/10     POOR MATCH
  • Consistency:                    8/10     GOOD MATCH
  • Packaging:                       8/10     GOOD MATCH
  • Color:                               10/10    GOOD MATCH  
  • After-feel                         8/10     GOOD MATCH
  • OVERALL:                        81% MATCH - GOOD MATCH
Equate Hydrating Shampoo