OGX Nourishing Coconut Shampoo vs. Equate Beauty Coconut Milk Shampoo

OGX Nourishing Coconut Milk Shampoo vs. Equate Beauty Coconut Milk Shampoo SIMILARITY RESULTS: 70% MATCH (MODERATE MATCH)  

Brandefy rates store brands (i.e. Equate Beauty) against their name brand counterparts (i.e. OGX) to tell you whether or not the generic is as good as the name brand, and to warn you when it is not. We compare the product by doing an ingredient analysis and consumer sensory testing, the results of which we plug into our similarity algorithm. 

These products have similar but not exact ingredient panels.  Consumers said that if they tested these seperately they might not be able to tell them apart, but half of the consumers that tested the product said Equate felt "weightier" in thier hair after testing.

Our sensory panel and ingredient analysis analyzed the shampoos relative to each other, which resulted in the following similarity scores:

  • Ingredients: 7/10 MEDIUM MATCH

  • Smell: 8/10 GOOD MATCH

  • Consistency: 8/10 GOOD MATCH

  • Packaging: 6/10 POOR MATCH

  • Color: 8/10 GOOD MATCH

  • After-feel 7/10 MEDIUM MATCH