up&up Lotion vs. Aveeno Lotion
The two differences noted in the labels are that the up&up version contains approximately 0.1% more dimethicone, and also a thickener called Magnesium Aluminium Silicate, however, our testers were unable to detect the difference in feel, look, or smell, and ranked this as a top duplicate.
The most notable difference between the two products is the packaging. The pump on the up&up version is much taller than on the Aveeno bottle, but we didn't think this difference is materially significant. Note: "Dupes" or copycats are differenct at each retailer. So far we've only tested the up&up (Target) version, so comment with any others you want us to test.