Up & Up Sunscreen vs Neutrogena Ultra Sheer
All of the active ingredients in the Up & Up Sheer Dry-Touch Sunscreen SPF 30 are the same and same percentages of the active ingredients in the Neutrogena version -- however some minor inactive ingredients are different. However, the Up & Up Sheer Dry Touch looked and felt the same, and provided the same sun protection. The only other differences we noted were that the Up & Up version smelled ever-so-slightly sweeter, and that the Neutrogena cap is a screw off, where the Up & Up version is snap off.
I also appreciated that the labeling was matte and not shiny just like the Neutrogena version. It felt trendy to tote around the beach I was visiting, like toting around the name brand. The shiny CVS version did not.