About Us


Brandefy is an app that compares store brands to name brands to help shoppers save $ moola and time. By using our app, you’ll know when to switch to a high-quality store brand product to save money, and when to avoid a poor quality store brand dupe. Product comparisons are performed by panels of consumers and/or Brandefy category captains. We rank each product in similarity based on a set of pertinent attributes. For example, in the food category, smell, taste, mouthfeel and packaging functionality all weigh into the equation.

Brandefy’s iPhone app has over 1400 product comparisons, and includes comparisons on products from retailers such as: Aldi, Target, Costco, Sephora, Ulta, and Kroger.

The company started in the University of Virginia startup incubator program in 2017, entered the Lighthouse Labs Accelerator in 2018, and has just recently joined The Brandery, an accelerator program in Cincinnati, Ohio.