About Us

 

Brandefy is an app that compares value brand products to premium brand products to help shoppers save $ moola and time. By using our app, you’ll know when it’s worth it to pay up for a name brand and when a dupe will do just as well.

Brandefy’s iPhone app has over 1900 product comparisons, focusing on the beauty space. The company started in the University of Virginia startup incubator program in 2017, entered the Lighthouse Labs Accelerator in 2018, and recently graduated from The Brandery, an accelerator program in Cincinnati, Ohio.

Carolyn Kochard & Meg Pryde. Photo by Lightning Horse Industries.

Carolyn Kochard & Meg Pryde. Photo by Lightning Horse Industries.

Meg & Carolyn met as Undergraduates at the University of Virginia.